In a sea of financial commentary web sites, Nationwide Financial needed to launch a portal in order to convey its own perspective and better-assist Nationwide Fund managers and subadvsiors. Without a reputable Nationwide branded experience, these subadvisors often sought out commentary and advice from various other sources.
The new Investment Outlook & Commentary hub for Nationwide Funds offers an article lIbrary, featured content, and topic bundles, all clearly organized by source and date. Subadvisors have the ability to share content with clients and colleagues via e-mail and Linkedin. They may also choose to save content using popular "read-it-later" services such as Instappaer, Evernote, and Readability.
All of this was executed for both desktop and mobile views, and designed according to Nationwide brand standards, creating a seamless experience across various Nationwide properties.