NASCAR Nationwide Series
Description
2008 web presence for the NASCAR Nationwide Series. Our goal was to create a sticky experience that highlighted Nationwide’s sponsorship, became a valued interactive destination for NASCAR fans, and engaged those consumers in a way that drove an increase in conversion to Nationwide products and services.Conceptually, our approach focused on building anticipation around each race day. Initial designs included an automatic timer counting down the days, hours, minutes, and seconds to start time; the Race Buzz aggregation of social media assets and chatter; live streaming audio from race crews and drivers; and dynamic content that displayed differently based on pre race, race day, and post race timeframes.
Roles
Creative Strategy & Concepting
Information Architecture
Interface Design
Flash development & Prototyping
Wireframes
