Dewar’s & Callaway Golf
Description
2009 Integrated digital campaign to drive long term consumer engagement by helping Dewar's leverage their new partnership with Callaway Golf. Tactics included Dewar's Proshop micro site, Dewar's Scorecard mobile application, The Longest Drive online game, Diablo cocktail feature and recipe animations, Find Your Swing sweepstakes, E-mail, banner ad, Facebook campaigns, and more.Roles
Creative Strategy & Concepting
Information Architecture
Motion Design and Animation
Sound Design & Editing
Flash Prototyping
Interface Design
Dewar's Proshop
The Longest Drive online game
The Longest Drive - early wireframes
